As the festive season rolls in and 2025 draws to a close, all of us at FISH Outback Stores want to pause for a moment to say a sincere thank you to our amazing community — customers, supporters, creatives, and explorers alike — for being part of this remarkable journey with us this year. It’s been a season full of growth, connection, and the rugged spirit that defines outback life. From our family to yours, Merry Christmas and a very Happy New Year!

At FISH Outback Stores, we pride ourselves on celebrating the unique blend of heritage, adventure, and authenticity that makes Australia’s outback so special. Whether you’re browsing online or stopping by one of our locations in Fitzroy Crossing, Derby, or South Hedland, we’re grateful you chose us to be part of your outdoor lifestyle, workwear essentials, and everyday gear this year. 

Reflecting on the Year That Was

2025 has been an incredible year! From featuring iconic brands like Ariat, Wrangler, Akubra, and Pure Western to expanding our curated collection of outback apparel and accessories, we’ve seen our community embrace rugged style and practical gear with enthusiasm and pride. 

It’s been such a joy to share inspiring stories with you — from timeless Western wear to functional pieces built for life under the wide Australian sky. Whether that’s a sturdy Akubra hat ready for a summer sun, reliable footwear for long adventures, or quality workwear that stands up to daily challenges, our mission continues to be about providing gear that reflects your lifestyle and values. 

The Spirit of Giving (Outback-Style!)

The holidays are a time for giving, sharing, and spreading joy — and we’re thrilled to help you find the perfect gift for loved ones this season. With a wide range of premium products across categories like clothing, headwear, work gear, footwear, and accessories, there’s something for everyone on your Christmas shopping list. From practical essentials for the bush to stylish pieces for city life, our collections offer a blend of durability and heritage.

Whether it’s a classic cowboy-cut jean for him, a comfortable riding boot for her, or a rugged hat for the young adventurer in the family, FISH Outback Stores is here to help you make this holiday season memorable. And if you haven’t already explored our online store, now is a fantastic time to browse and tick off those gifts with ease. 

Holiday Hours & Festive Plans

We know this time of year means busy schedules, family gatherings, and plenty of outdoor fun. To help you plan your holiday shopping or visits, keep an eye on our store hours and updates across our website and social channels.

Our team is committed to providing friendly, helpful service — whether you’re finding that perfect gift, picking up gear for a holiday adventure, or simply stopping by to say hello. During this festive period, we’ll be sharing updates and seasonal specials sure to bring even more cheer to your shopping experience! 

Welcoming the New Year

As we look toward 2026, our excitement grows for what’s ahead. This new year promises fresh opportunities, more stories from across the outback, and continued expansion of the products you trust and love.

We’re forever grateful for the connections we’ve made — from first-time customers to lifelong friends of the brand. Your support helps us continue our mission of not just outfitting explorers and workers alike, but also contributing back to local communities throughout Australia through our social enterprise efforts. 

 Gratitude and Warm Wishes

From all of us at FISH Outback Stores, thank you for being part of our journey this year. Your trust, enthusiasm, and loyalty mean the world to us. We hope your Christmas is filled with warmth, laughter, and great memories shared with those you love.

May the New Year bring you fresh adventures, good health, and plenty of opportunities to explore the outback and beyond. Whether you’re setting out under the stars, working hard on the land, or simply enjoying life’s everyday moments — we hope you do it with gear that’s as resilient and genuine as you are.

Merry Christmas and Happy New Year!