When you think of an iconic Australian hat, one name consistently rises above the rest: Akubra. Worn in the bush, on the outback stations, in city laneways and beyond, Akubra has become more than a hat—it’s a symbol of craftsmanship, heritage and timeless style. If you’re browsing the Akubra collection at FISH Outback Stores, you’re not just buying a hat—you're investing in a piece of Australian heritage.

1. A Hat with History

The story of Akubra begins in 1876 when British-born hatter Benjamin Dunkerley established a hat-making business in Tasmania. Over the decades the company innovated and grew, and in 1912 the name “Akubra” was officially registered as a trademark. 

From supplying slouch hats to the Australian Army during world wars to outfitting stockmen and city-goers alike, Akubra has woven itself into the fabric of Australia’s culture. 

2. Crafted with Precision & Purpose

One look at an Akubra and you’ll notice the finesse: wide brim for sun protection, felt or straw construction, a distinct silhouette that blends practicality and style. According to Akubra’s own materials, each hat can take up to six weeks to make and involves around 162 steps—handled by skilled “Master Hatters” whose craft has been passed down through generations. 

Why does this matter? Because this is not fast fashion. These hats are built to last—through sun, rain and Aussie conditions—making them a smart investment for anyone seeking both function and flair.

3. Style-Meets-Function for Every Setting

Whether you're out on the land, navigating city streets or heading on a road trip, there’s an Akubra for you. For example:

• The “Cattleman” model is deeply rooted in the stockman tradition—pinched crown, broad brim, rugged appeal.
  
  
• The “Traveller” style offers a slightly softer brim and more relaxed silhouette—perfect for travel, urban wear or casual weekend explorations.
  
  
• Straw and lighter-weight models bring Akubra’s signature quality into warmer-weather use, from beach to bush.
  
  

When shopping with Fish Outback Stores, you’ll find a strong selection of these models, in a variety of colours and brim widths. The site lists choices like Sand, Black, Bran, Graphite — giving you plenty of scope to match your individual style. 

4. Why Choose Akubra from Fish Outback Stores?

• Authenticity: You’re buying a genuine Akubra, backed by a retailer who specialises in outdoor, country and bush-wear brands.
  
  
• Heritage Value: This isn’t a throwaway hat—it’s a lifetime-piece. The Akubra story adds provenance that other hats simply don’t have.
  
  
• Versatility: From formal functions to weekend adventures, an Akubra adapts.
  
  
• Support for Australian craft: The brand remains Australian-made, rooted in Kempsey NSW, keeping the craft alive.
  
  

5. Care, Fit & Style Tips

• Fit matters: Make sure the hat sits comfortably—not too tight, not too loose. Remember that felt hats may stretch slightly with wear.
  
  
• Brim width & crown shape: Choose based on face-shape and setting. A wider brim gives more sun-protection; a narrower brim has a sleeker look.
  
  
• Colour choice: Traditional hues like Black, Fawn, Bran are timeless. Lighter shades (Sand, Graphite) are ideal for warm or sunny days.
  
  
• Hat care: Use a soft brush to remove dust, keep away from high heat, store on a shelf or hat-box to maintain shape. The Akubra website provides care guides.
  
  

6. Styling with an Akubra

• Country-style: Pair with boots, a flannel shirt and rugged denim for the true outback look.
  
  
• Urban edge: Opt for a simpler brim and smart casual outfit—leather jacket, clean sneakers—to give a nod to heritage in city settings.
  
  
• Travel & adventure: The “Traveller” model is ideal when moving between settings. Its versatile shape works well in sun, sea breeze or bush terrain.
  
  

7. Final Thoughts

In a world of disposable fashion, the Akubra stands apart. It’s not just a hat—it’s a story, a culture, a piece of Australian identity. When you shop for an Akubra at Fish Outback Stores, you’re tapping into that legacy: quality, authenticity and style built to endure.

If you’re ready to explore your next great hat—one that looks good, feels right and will serve you for years—an Akubra might just be your perfect pick. Whether you’re heading into the bush or just want a hat with character in the city, one of these classic pieces has you covered.

So go ahead—tip your hat to heritage, and wear your Akubra with pride.